Canada's most delicious, crushable and better for you craft beer.

Just 100 calories of all natural Gold Medal Winning Light Lager.

Want this beer? YUP!

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Wanna beer? Yup!

Super Crisp & Crushable

This a super delicious brew. But don't take our word for it. We won GOLD at the 2021 Canadian Brewing Awards. How? All natural ingredients, no fake brewing syrups and the needed patience in brewing for a crisp, clean delicious brew.

Just 100 Calories

Yup is only 100 calories and just 4 g of carbohydrates. That's what happens when you use all natural ingredients and ferment all the way down. Boom - tasty in your mouth and a beer that's better for you than the others.

Only $1.85? Get outta here

That's right every 355 mL can is only $1.85. What else can you get that's as tasty and delicious for that? We're waiting.... Seriously though we keep costs low by doing everything ourselves. That means more Yup for you!

YUP! Gear

  • Yup! White Dad Hat
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    $29.95
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  • Yup Sunny's
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    $9.99
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Milk is for babies. When you grow up you have to drink beer

Arnold Schwarzenegger

Beer. The best damn drink in the world!

Jack Nicholson

Most cultures made beer before they had an alphabet.

Matthew Weiner